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47 pages 1 hour read

William McDonough, Michael Braungart

Cradle to Cradle: Remaking the Way We Make Things

Nonfiction | Book | Adult | Published in 2002

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Before You Read

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Super Short Summary

Cradle to Cradle by William McDonough and Michael Braungart argues for a radical overhaul of Western industrial and manufacturing systems, which harm the environment in their current state. Rejecting "eco-efficiency," the authors advocate for "eco-effectiveness," where products are designed with future uses in mind. They present a model where industry enriches the environment, inspired by natural systems like trees.

Reviews & Readership

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Review Roundup

Cradle to Cradle by William McDonough and Michael Braungart is praised for its innovative approach to sustainability, emphasizing eco-effective design over eco-efficiency. Critics appreciate its forward-thinking concepts, though some argue the ideas are idealistic and lack practical application. Overall, it offers a visionary framework for sustainable development.

Who should read this

Who Should Read Cradle To Cradle?

Readers passionate about sustainability, innovative design, and environmentalism will find Cradle to Cradle by William McDonough and Michael Braungart compelling. Fans of Silent Spring by Rachel Carson and The Upcycle by the same authors will appreciate its visionary approach to eco-friendly production and consumption.

RecommendedReading Age

18+years

Book Details